If you was really serious about finding out what seo can give to you, for either their job or their businesses clients, then you have to begin with obtaining the correct equipment for the job.
My first piece of advice for Search Engine Optimisation was the Firefox browser. More essentially, the Firefox addon called SEO for Firefox. What I love about this tool is that it allows you to view vital elements of a competitors SEO campaign when you view them via the search engines.
The tool is great and can be found by googling SEO for Firefox and downloading it from their website
You can also highlight what types of outbound links are going to be dofollow or nofollow. This generally means that if the link points to your website, the link being nofollow will not pass any link juice to the website it is pointing at. Also there is SEO Xray, which lets you one click to see a websites meta data, which is important in todays SEO. Also view out the amount of keywords of the content on any web page for any keyword.
With 1 click of the button you can view the backlinks in Yahoo, Google or MSN, check if they are Dmoz listed, see what authority links point to them, and check on their current pagerank. Other important info you can gather are .gov and .edu links that point to a domain as they are seen as important (authority) backlinks.
This plugin for any ‘seo expert uk‘ is important to a companys marketing success. To check out what your competitors are doing then Firefox is for you, and more to the point… it is FREE
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