Caffeine is the name for the new algorithm that Google are going to use to improve their search results. Released on June 8th, Caffeine promises to deliver faster searches and improved quality. When a change like this comes it can cause a lot of worry among those who depend on SEO to promote their web content. So will Google Caffeine have a big effect on SEO? Will we all have to head straight back to the drawing board?
Well for the moment at least, things are looking bright. There have not been any really noticeable changes to how things are showing up in the search engines so far and Google Caffeine has actually been up and running for more than a week now. No stories about websites which were at the top of the search engine results pages and then vanishing from there have emerged yet. Although there is till time for Google Caffeine to have an affect on SEO, it probably is not going to be a huge immediate one.
The main aim of Google is to try to improve their service to website visitors by ensuring that they provide quality results which are useful to the internet surfer. And unless they take time to keep doing this, they could be overtaken by a newer search engine. Because Google are not going to stop with this it is important for us to realise that quality of our sites is more important than SEO. Although this change has not had any immediate impact, it is obvious that future success of websites on the internet will depend on the quality they can provide to the visitor. In order words we need to stop trying to please the web crawlers and algorithms and focus more on pleasing our visitors – that way we just can’t lose.
All website owners understand the advantages of getting Search Engine Optimisation. SEO companies can help you with a variety of things, like Free Content. Expert help is always a boon when it comes to SEO. SEO only forms part of the equation though, Web Hosting Reviews are vital as well.
Leave a Reply
You must be logged in to post a comment.