When you distribute an online press release, you can get both backlinks and visibility. Firstly, exposure, a press release distribution service will take your press release and get it published at a multitude of places. It depends on the service used and the topic of the release, but you can expect it to get easily published at 100-plus places. Say 10 people read your press release at each of those places, that works out to 1000 readers. Not bad, right? And those are pretty conservative figures. As for backlinks, each time that your press release gets published online you will get a backlink pointing towards your website. Every time you get a backlink the search engines will register it as the site that has the backlink on it giving your site a vote of approval. Put simply, the more links you get pointing towards your site, the higher your website will rank in Google, Yahoo and Bing. So, if your press release gets published on 500 websites then you will get an extra 500 backlinks, which should lead to a nice boost in your search engine rankings. So, now you know about the benefits, lets look at how you can achieve them. Of course, you will need a press release. This just needs to be an article about something that would be classed as ‘newsworthy’. You can write this yourself or you can pay someone to write it for you. Unless you have experience of writing press releases then you will be better off hiring someone to do this for you because the success of this marketing method is based largely on the quality of the press release. If you have a poorly written press release then even the best distribution service will struggle to get you good results. As for the press release distribution process, there are lots of companies that can help you with this. Some are free and some are paid. Some of the free ones are actually not too bad, but the paid ones will certainly get your press release out to a lot more people. As you would expect, the more you pay, the more widely your press release will be distributed. The distribution process should run for a week or so. You should start seeing results after a day or two, at which time you should start getting people contacting you and / or your backlink count will start to rise.
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