A press release that takes advantage of some of the elements of SEO can work well; unfortunately it usually doesn’t. Most SEO press releases just look like a bad advertisement and the only real reason for them being done in the first place is to appeal to the web crawlers. If you release one of these SEO press releases you can be fairly certain that nobody in the media will touch it with a bargepole.
So When It Comes To SEO Press Releases, What Are The Biggest Mistakes?
Writing these press releases and focusing on particular keywords instead of content is one of the major mistakes. Keyword density is an important tool for SEO but it can also make an article sound clunky and is often so badly done that it makes the press release unreadable. The chance of your article or press release doing well if it is written well is very high so make sure that quality is the most important thing when writing; even ahead of keywords.
Filling a press release with backlinks is another common mistake that people make when they write press releases. To make matters even worse thee backlinks often have no connection to what has been written in the release. Ensure that the backlinks that you use enhance the content of the press release especially if you want your press release to attract media attention.
It is a mistake to write an SEO press release and then make no effort to ensure that it is picked up by media members. This sort of goes against the whole idea of a press release and it is unlikely that members of the media will arrive beating at your door.
It is possible to use SEO to benefit a press release but only when care is taken to do it right.
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