We all have our preferences when it comes to creating traffic, and Google Adwords is perfect for those who like ultra-fast results along with highly targeted traffic. Google bought Adwords about 2003, and they’ve put a ton of money for development and refinement into it so it’s quite a performance platform. But in order to master this system, it takes some time. If you don’t put in the time and effort, then you’ll end up making mistakes that will put a dent in your wallet. You always want to minimize your mistakes with Adwords, and a great way to do that is reading and learning outside of Adwords. In the spirit of helping, help yourself to some knowledge in the form of three particular Adwords mistakes you’re better off learning here, rather than there.
Many AdWords advertisers, especially the ones with deep pockets, try to aim for the number 1 ad position for their selected keywords. That may seem highly desirable because you’re thinking that the most number of people will see the ad in that number one spot. On the other hand, when you’re dealing with human nature and behavior, then things are frequently not as they may seem. Many people see that #1 ad, and they are just compelled to click on it knowing full well they have no interest or intent to be a serious prospect. The searcher clicking on the top ad could be a casual one who isn’t looking for any solution, but only browsing around.
They will click away from your site just as fast as they clicked onto it. There really isn’t any sound reason to pay that much when the quality of the clicks is so poor. So, ok… you want to be a little bit lower on the ladder; maybe in the third or fourth spots. This is where only the serious searchers click, because they’ve gone through the other ads to reach yours. What is also very cool is your ad costs (CPC) is significantly (sometimes) lower. So be smart when it comes to bidding, rather than going with the flow. Using smart Search Engine Optimization tactics enables a person to positively rank for just about anything, broad search phrases like phones or more specific items like fluorocarbon fishing line. There’s more to Adwords than what is in your account, and we’re referring to your landing pages that are used with your ads. Every on down the line must be relevant, and that is the number one concern with Google. There are still people, presumably, that drop the ball a bit in this department. After all is said and done, if things are not right, then you can count on your click throughs leaving your site.
Last but not the least; it’s a mistake to not have a specific landing page for your AdWords campaign. When a searcher comes across your ad, they try to relate it with the keyword they used to search, right? Ok, so a person clicks on your ad, and wherever they go they want to see something related to what they were searching for, again. If there’s a break anywhere in the relevance of what you’re offering, then people will not like it and they’ll be gone. We would also caution against directing traffic to your main site’s home page. But instead create a landing page that directly co-relates with your ad copy. Sensible Search Engine Optimization techniques, used intelligently will result in high serps for any niche from purses to fluorocarbon fishing line gift idea.
There are lots of different kinds of mistakes you can make with Google Adwords, and we hope you will benefit from these tips. It just comes down to experience, and the more you find out about avoiding these mistakes, the better position you’ll be in to succeed.