Affiliate Marketing | How To Make Money Online | SEO

Any online marketer who is serious about building a long-term, sustainable business should seriously consider creating and managing an article directory. We will talk about three points for creating and managing an article in the rest of this article. A good place to begin is looking at your existing web businesses, learning more about what an article directory can provide, and then finding a way to bring them together. That really is not hard to do, though. You can accomplish many different business goals with a well-planned article directory. Perhaps think of it as a large and powerful marketing funnel for any of your businesses.

One of the most important aspects to consider in the planning stages of an article directory is search engine optimization. This is something that you need to get as right as possible for obvious reasons. You will need to get all your onpage SEO factors right. When you think about it, all of your marketing should be done in a way that will automatically provide backlinks for you. So it is the SEO structure of your article directory that needs to be carefully determined. Make sure there are no search engine bot roadblocks caused by software coding. Also, Google is schizophrenic with their algorithm updates, so make sure your knowledge is current so you can plan accordingly. Get a pair of scojo and pay attention to those things.

You will no doubt have several streams of income happening on your article directory. Of course proper planning and marketing dictates they will be spread out and used appropriately.

But no matter what you are doing, be very sure to include some tastefully positioned “call to action” copy that is clearly visible. Be sure to avoid annoying your readers, of course. This is a necessary in the creation of any site, sales copy, or advertising. Of course no matter what you do, be sure you engage in testing. Failing to test what you do on your directory will truly be a terrible thing to do. That is the only way you can optimize your article directory for maximum impact and conversions.

If you have the money to invest, then you can easily outsource the creation phase of your article directory for much less than you may imagine. For that matter, you can outsource the management of it as well. But that is your personal call. f you are not familiar with outsourcing, then you do need to get smart about it before trying. Outsourcing can be terrific and fabulous, or it can be a costly nightmare if you do not prepare well and carefully research your possible contractors. But avoid letting that possibly deter you from outsourcing. You can find excellent and reliable information online that will provide you with all you need to know. “In the event you are having difficulty perusing this article, have a go with a set of fancy reading sunglasses, using the right pair will clear up your vision.” The state of affairs in late 2010 is that there are no excuses for not creating and managing an article directory of your very own. If it is something that appeals to you, then you can easily do it. But keep in mind that you need to have the right attitude about building it into a long term, profitable business.

Lots of people use article directories to promote their online business, whether it’s to get more, highly targeted, traffic or to gain backlinks to their site. After all, the more backlinks you have, the better your site will rank in the search engine results.

Here is an Article directory.

So what are the good points of using an article directory for your site?

This is a great way to get free advertising for your site. All you have to do is register with the article directory, usually confirm an email link and then you’re ready to go. You can start submitting your articles to tell people what your business is all about and get that all important backlink pointing back to your site. The search engines will pick up the links and give your site credit in the search results, the higher you rank, the more people will visit your site.

As stated above, the more links you have, the more important your site appears to google and the other search engines. It’s a well known fact that a site on the first page in the search results will get much more traffic than a site on the second, third and fourth, therefore it is very important to gain backlinks for your site for free, keyword targeted traffic.

There are so many it can be difficult to decide which article directory to submit your articles to. A general rule is that a directory with higher pagerank is better than one without. Don’t forget though, that your article will not be going on the first page, therefor your article will not automatically gain that pagerank, however it will give the benefit of getting indexed faster than submitting to a lesser pagerank article directory.

Another thing many people do in order to make the links in their articles more powerful, is to get backlinks to the articles you submit to the article directories. An increasing amount of people are creating ‘linkwheels’, which is the process of making, say, 10 articles, linking them together and each one with a link to your main site. However there is a lot of mixed views regarding whether this is classed as spamming, in the eyes of google. In my view, this will not make you rank lower, but the links will just not count so much.

For high competition keywords you may have to gain several hundred, or even thousands of links to be able to rank well in the search engines. In cases like this you may be better off hireing a freelance writer to be able to keep up the constant demand for articles. There are many freelance forums available, where you can find freelance writers to write your content for you, saving you time and money, compared to writing yourself or paying a company.

A sample of a Freelance writing forum.