Online advertising has grown tremendously over the last few years. Even though Google helped to increase the advertising space online, the newest entry to the market is Facebook. Advertisers are finding out that Facebook is very effective for targeting certain niche markets and groups of people. In this article we will talk about 3 wonderful Facebook marketing tips that will guide you during your campaign.
After you create your first ad campaign, you’ll want to write more ads so you can split test them against each other. PPC ads tend to only be seen once after a search operation; however that is not the case with Facebook ads. This isn’t something where users search for something, see it once and never see it again. At Facebook, your audience that is your target market may see the same ad many times over the course of a week, maybe up to several dozen times. On the other hand, with a situation like that, your audience could grow very old of seeing the same ad.
You do not want people to get too accustomed to seeing your ad headline, etc. So each week you’ll just write and build multiple ads to show to people. Of course, Facebook is a little smart about this because they’ll give you the choice of making up to ten plus ads for each ad group. The changes in these ads don’t have to be drastic and can be simple. We don’t recommend making totally new ads because it will be hard to figure out what is working and why. Get yourself a strong pair of eyebobs glasses and pay attention to those ideas.
We’re going to say something that may come across a little bit shocking, maybe; maybe not – just hear us out. If you create and design your ads, or outsource it, then either use or instruct your designer to include only images of highly unappealing people, or really beautiful people who are just stunning. What you will be doing with that approach is creating more emotional reactions in the people who see your ads. But make sure that the faces in your ads are clear and visible. Remember that you want to capture people’s attention, easily. And since people are used to seeing and responding to faces on Facebook, this strategy makes complete sense.
Ok, this one is really important: At Facebook, always send your fan page traffic to your custom tab and “not” your profile wall.
This is mainly because your custom tab is in your control and your wall is not. But the custom tab is where you are in charge, and you’ll be able to put what ever it is you want for your fan page, etc. Wall comments can get pretty dicey, as you well know, and that’s the problem with sending your fans to your wall. It has long been shown, even in a short period of time, that when people land first on your wall, the conversion rate is lower. So be sure to remember to always send any business related traffic to your custom tabs. In conclusion, this article describes how Facebook can be advantageous for financial profits. However, in order to get successful with it, you’d have to go through a lot of testing and tweaking, without which it’s not possible to succeed.