Affiliate Marketing | How To Make Money Online | SEO

Social media is a fantastic way of communicating with your target audience; also increasing website traffic and subsuquently, conversion rates. It also works particularly well alongside a SEO campaign. Whilst many companies are beginning to realise the importance of social media, instigating broad social media campaigns, many neglect to analyse the success of their campaigns. Or in some instances, people just don’t know how to measure this success.

The first thing you need to do, before you even begin your social meda use, is to define what you’re looking to achieve from your campaign, meaning you can better evaluate its relative success. Goals should include increasing brand awareness, website traffic or website sales, or it could be to provide innovative and effective customer services.
The most common goal of social media marketing is to try and bring more traffic to the site, so we’ll take this as an example.

Google Analytics would probably be the best tool available to you for measuring traffic to your website. Whilst a lot of companies use this free service to measure their website traffic, few realise how versatile the software is. Analytics allows you to view referring sites, which means you can see exactly how much traffic has come from particular websites. This wil mean you can accurately track which social media websites are sending the most traffic to you; you can then compare the stats from before and after the campaign. Using this information will allow you to effectively track the success of your efforts.

There are also numerous tools available online that will evaluate referring sites and incoming links to your site. One particularly good example of this kind of software is Xinu, although if you take the time to look online you’ll find plenty of others.

No matter what you’re industry, from website design to landscape gardening, you could hugely benefit from a measureable social media campaign, particularly in addition to a dedicated SEO strategy. A lot of businesses are now outsourcing this kind of work to specialist agencies, which is great if you’ve got the money to do that, as you have a much higher chance of seeing a decent return on your investment.